![]() These trends are limited, but they tell a lot about the user. Average salary of about $37k and 24% more likely to make between $50k and $100k per year.Prefer Gothic Art, Street Art, and Surrealism.12% more likely to identify as introverted.Average salary of about $53k and 67% more likely to make more than $200k per year.37% more likely to have a graduate degree.Prefer Minimalism, Abstract Expressionism, and Bauhaus. ![]() 14% more likely to identify as extroverted.If your audience strongly prefers one OS, you should probably build on that OS.īut who uses which OS? Let’s break down the demographics, based on the statistics from asonalex and PR Newswire: iOS Demographics Demographicsĭemographic data is the secret sauce that makes your app scrumptious. In that case, demographics are much more important. Perhaps your app is about to launch in India–where Android has a huge lead–but your specific target audience almost exclusively uses iOS. Remember that the audience does not stop at a broad national level. However, Android may be a wiser bet for an international audience. If your customers are primarily American, either OS works fine. The better option depends on your audience. However, in India, Android holds a whopping 92% market share.Ī map of iOS vs Android market share from DeviceAtlas. However, the gap closes a bit depending upon your country. In the United States, iOS took the lead at 59% market share. In 2019, Android maintained a firm grip on 87% of the global market, while iOS only had 13%. Consider the following factors before picking your OS: Market ShareĪndroid and iOS aren’t an even 50/50 split. Building your app on the wrong platform is no different than building it for the wrong people. Let’s cut to the chase: your target audience is the single most important factor to consider when choosing a platform.Įvery part of an app should start with the target audience, and the platform is no different. Many different factors should impact your decision, but the three biggest ones to consider are the capabilities of each platform, the app development process, and the target audience of your final application. To help you make the best decision for your company, we’ll give you some of our “agency insight” by comparing iOS vs Android app development head-to-head. This journey will be huge for your company, so choosing the right starting platform for your native application is crucial. Even when you know the results will be worth the wait, your team still needs to commit to hundreds of hours. Embarking on a new app development journey can be scary.
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